The Digital Marketplace
Product, AI, strategy, and leadership analysis for people building inside real organizations.
The Digital Marketplace examines how technology actually changes companies: the incentives, trade-offs, operating models, and product decisions behind the headlines.
NEW Book
The Proactive Product Manager is coming Fall 2026.
A practical field manual for PMs and product leaders who need to make better decisions, frame trade-offs, manage stakeholders, and deliver outcomes inside real organizations.
Get preorder updates, early frameworks, and selected notes from the book.
Join the launch listWhat The Digital Marketplace covers
Product Strategy
How product decisions get made when priorities, incentives, and constraints collide.
AI & Operating Models
How organizations turn AI from experimentation into actual workflow change.
Leadership & Incentives
Why teams behave the way they do, and how leaders design better systems.
Business Cases & Trade-offs
How to evaluate technology decisions through evidence, cost, risk, and strategic timing.
Essays and briefings are coming soon.
The archive will collect essays on product leadership, AI adoption, organizational design, and strategy execution.
For now, the best way to follow the work is to join the launch list for The Proactive Product Manager.
Built by Hunter T. Sanders
I'm a product executive focused on enterprise AI, data platforms, workflow systems, and regulated healthcare. The Digital Marketplace is where I write about how organizations actually use technology to compete, and where product leaders can make better decisions under real-world constraints.
Join the preorder list for The Proactive Product Manager